SPECIALTY SERIES

The internet has changed the way that we work, live, shop, and play. This one-day Building an Online Business course walks students through the process of planning and launching their own online business.  Workshop participants will learn how to: identify opportunities for an online business; find resources to support an online business; create a business strategy that includes a business plan, budget, and marketing plan; begin setting up a website, mobile presence, and storefront with e-commerce support; decide whether or not an online business can benefit from joining an online marketplace; and market an online business using social media and the internet.  

E-commerce is growing by double-digit percentages every year. Cash in on this developing market using the tips and tricks. You will learn how to set up an e-commerce store step-by-step, exciting trends such as responsive web design, m-commerce, and social commerce. Students will be motivated by case studies and examples from real-life e-commerce businesses such as Amazon and Wal-Mart.

Our Basic Internet Marketing courseware is designed for training business owners and beginners alike the basic skills for marketing online. Traditional marketing still serves its purpose, but with the increase in global business, internet marketing is crucial to extending your reach, and this one-day training course will help trainers deliver those results.  Determine how their internet marketing strategy fits with their overall strategy, influence and engage users in the online space, get started with search engine optimization (SEO), use online advertising as a tool to boost results, and to make use of metrics and reporting.

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence. The program will teach participants how to build, implement, review, and revise a social media branding strategy.

Creating A Google AdWords Campaign training materials are designed for teaching small business owners basic techniques for setting up and understanding how to capitalize on Google AdWords and pay per click (PPC) advertising and setting an AdWords budget, how to select keywords and set up ad groups, how to design a compelling ad, and how to make adjustments to increase success.

Acquire the skills and know-how to take a webinar from idea to presentation.

what webinars are and how to use them, what not to do with webinars, how to choose the structure and how to create an outline, and finally, how to choose a platform.

If you already have the skills to create webinars, you will be provided with the necessary tools to advertise those webinars. Promoting a Marketing Webinar teaches how to define marketing objectives, connect with a target audience, create and use a lead magnet, develop a promotion strategy, explore joint ventures, and create a marketing calendar.

Knowing how to promote using e-mail is essential for marketers, small business owners, coaches, and consultants. Learn the essentials of planning, creating, and delivering exceptional e-mail marketing campaigns that support an overall marketing strategy.

In social media marketing, the rule of thumb is that if industry customers are actively participating in social media, the businesses that seek their patronage ought to have a presence on social media as well. Using social media, how it fits within their marketing strategy, and how to leverage social media to promote your business.  You will learn how to develop a social media strategy and incorporating it into your marketing efforts; building an effective social media team that’s not prone to wasting time browsing; analyzing the strengths and weaknesses of your social media efforts, to improve them; knowledge of the major social media platforms and their varied functionalities; and how to incorporate quality content and blogging into your social media activities.

Story marketing is the process of attracting and engaging customers through narrative – their story, rather than yours. Instead of the ‘buy our product’ messages of typical marketing campaigns, story marketing motivates the customer to connect with your company as a solution to their problem or a way to a better life.  Write and refine your own tale for marketing to your target audience. essential tools of story marketing; the basics of good storytelling; ways to connect with your customers; how to refine your company brand; and how to build and polish your own story for maximum results.